Notes from the work.
What we run for contractors, why it works when it works, and the parts nobody puts on a pricing page.
What contractor marketing actually costs, and why nobody publishes a price
Agencies hide their pricing for two reasons, one of them fair. Here is what makes the number move, what a percentage of ad spend really buys, and the questions that get you a straight answer on the first call.
Read it-
Local Services Ads or Google Ads: which one a contractor should turn on first
They sit on the same results page and work in opposite ways. One charges per lead and needs a background check, the other charges per click and needs a landing page. Which one goes first depends on your trade and your license.
Paid -
How the Google map pack decides who gets the call
Three slots, above almost everything, and the ranking has little to do with your website. What actually moves a contractor into the local pack: proximity, categories, reviews and the pages behind the profile.
Local SEO