Paid that knows its place.
Ads produce calls in the first two weeks and stop the day you turn them off. That makes them the right bridge while local SEO and your pages build, and the wrong foundation to stand on.
Get a proposal for your market
What this fixes.
- 01
The fee grows with the spend
A percentage of ad spend pays the agency more when your budget goes up and punishes them for telling you to cut a campaign that is not working. We charge a flat fee for that reason.
- 02
Clicks land on the home page
The most expensive traffic in the business, sent to a page that is not about what they searched. Half the account's problem is usually not in the account.
- 03
The report ends at the click
Impressions, clicks, cost per click. None of it is a job. Without call tracking nobody can tell you which campaign paid for itself.
What is included.
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Local Services Ads first, where you qualify
Pay per lead instead of per click, sit above the map pack, and carry the Guaranteed badge. For most licensed trades it is the cheapest place to start.
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Search campaigns by service, not by trade
The searches worth having are specific, and they each deserve their own ad and their own page. Broad match on your trade name is how budgets disappear.
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Radius campaigns around finished jobs
Meta around the neighborhood where the truck was parked last week, using the photos from that job. Cheap, local and it borrows the proof you just created.
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Budget that follows demand
Up before the season, back in the quiet months, off in the searches that never convert. Managed, not set once and left running.
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Reporting that starts at booked jobs
Call tracking, form attribution and a first line that says how many jobs got booked. Reach lives further down.
What to expect, and when.
- Week 1
Accounts, tracking and the pages the traffic will land on. Turning on ads before the pages exist is how the first month gets wasted.
- Weeks 2 to 4
Live, with the first calls arriving. Early spend is buying data as much as jobs, and the account changes weekly.
- Months 2 to 3
Cost per booked job settles, budget shifts to what produces, and paid starts stepping back as the organic side takes hold.
Questions.
How much should a contractor spend on Google Ads?
Enough to buy data in the searches that matter, which depends on your market and the value of a job. What matters more is where the clicks land and who answers the phone: the same budget produces very different results depending on both.
Local Services Ads or Google Ads first?
Local Services Ads, if you can pass the license and insurance check and your trade is covered. You pay per lead, you sit above the map pack and the badge does the trust work. Search fills the jobs LSA does not serve.
Do you charge a percentage of ad spend?
No. A flat monthly fee agreed up front, and what you spend on ads goes to Google or Meta from your own account, in your name.
Where we run it.
- Phoenix, AZ
- Dallas, TX
- Houston, TX
- Atlanta, GA
- Tampa, FL
- Orlando, FL
- Jacksonville, FL
- Miami, FL
- Sarasota, FL
- Charlotte, NC
- Raleigh, NC
- Nashville, TN
- Denver, CO
- Grand Junction, CO
- Las Vegas, NV
- San Antonio, TX
- Austin, TX
- Columbus, OH
- Indianapolis, IN
- Kansas City, MO
- Oklahoma City, OK
- Salt Lake City, UT
- Boise, ID
- Fairfield, CA
- Petaluma, CA